The Sales and Marketing Manager will lead the strategic development and implementation of a Go-To-Market (GTM) strategy aligned with the overall growth strategy of the company. The role is crucial for strengthening brand equity and market presence across the country through effective team-building, continuous market analysis, and customer-focused strategies. The candidate will ensure that the company meets its growth targets by driving sales, fostering client relationships, and building a strong, cohesive team capable of exceeding expectations in a competitive landscape.

·       Education: Bachelor’s degree in Business, Marketing, or related field; Master’s degree preferred.

·       Experience: Minimum of 10 years in sales and marketing roles, with at least 5 years in a senior management capacity within the Oil & Gas or FMCG sector.

·       Skills: Demonstrable experience in strategic planning, GTM strategy development, team management, and brand management.

·       Travel: Ability to spend 60% of work time in the field, managing nationwide operations.

Strategic Planning and Go-To-Market Strategy

·       Develop, implement, and refine the GTM strategy to support the company’s growth objectives, focusing on increased market share and enhanced brand equity.

·       Conduct continuous market analysis to identify growth opportunities, customer needs, and competitor activity, adjusting strategies to maintain competitiveness.

·       Collaborate with the Managing Director and senior leadership to ensure the GTM strategy aligns with broader company goals and enhances the company’s long-term positioning.

Sales Leadership and Revenue Growth

·       Drive revenue growth through the strategic management of sales initiatives, actively pursuing new business opportunities, and overseeing key account management.

·       Implement performance targets and monitor sales metrics to ensure the team meets or exceeds goals, optimizing sales tactics based on performance data.

·       Lead change and innovation efforts, identifying and implementing sales technologies and processes that streamline operations and enhance customer engagement.

Team Building and Development

·       Build, develop, and mentor a high-performing sales and marketing team of 14 direct reports, ensuring effective talent management, succession planning, and skill development.

·       Foster a culture of accountability, collaboration, and continuous improvement within the team, promoting teamwork and cooperation to achieve shared objectives.

·       Actively engage in team training, providing guidance on best practices and maintaining a robust feedback loop to support employee growth and performance.

Brand Equity and Customer Focus

·       Strengthen brand positioning and customer loyalty by delivering a consistent, customer-centered approach across all channels.

·       Act as a brand ambassador, reinforcing brand messaging, customer experience, and quality standards to enhance the company’s reputation and increase market visibility.

·       Implement customer feedback systems and continuously improve customer service initiatives to address evolving market demands.

Communication and Stakeholder Engagement

·       Act as a communication bridge between company leadership and field teams, maintaining transparency and ensuring alignment with corporate goals.

·       Establish feedback loops to report insights, performance updates, and strategic recommendations to the Managing Director and senior management.

·       Cultivate strong relationships with internal and external stakeholders, including partners, suppliers, and key customers, to drive collaboration and support growth objectives.