The Marketing Executive will be responsible for driving the company’s social media strategy to increase customer engagement, build brand equity, and support sales growth across retail, commercial, and industrial sectors. The role is integral in positioning the company as a trusted Oil Marketing Company (OMC) through engaging content, digital campaigns, and targeted product placements. The ideal candidate will possess a strong grasp of various social media platforms, content development skills, and an understanding of audience targeting to maximize reach and impact.

·   Education: Not a mandatory requirement

· Experience: 3+ years of experience in social media management, content development, or digital marketing within a B2B or B2C environment.

·   Skills: Proficiency in social media platforms, content creation tools (e.g., Canva, Adobe Creative Suite), and analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).

·       Additional Skills: Experience in SEO, paid social campaigns, and digital advertising is an advantage.

Social Media Strategy and Execution

· Develop and implement a comprehensive social media strategy to increase engagement and brand awareness within key markets (retail, commercial, and industrial).

· Manage the company’s presence on key social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.) to ensure a consistent and impactful brand voice.

·   Leverage analytics to track performance, adjust strategies, and report on the effectiveness of social media initiatives in reaching engagement and sales goals.

Content Development and Management

·   Create compelling, high-quality content, including posts, blogs, infographics, videos, and stories, tailored to each platform to maximize engagement and reach.

·  Collaborate with design and creative teams to produce visually appealing, on-brand assets for social media channels.

·  Ensure content aligns with company goals, is audience-specific, and effectively communicates product value, brand messaging, and industry expertise.

Audience Engagement and Community Building

• Actively engage with followers, responding to inquiries, comments, and feedback to foster trust, encourage dialogue, and build a community.

·  Implement social listening to monitor brand reputation, identify industry trends, and gain insights into customer needs and preferences.

·    Coordinate with sales and customer service teams to provide timely and accurate responses to customer inquiries, reinforcing a positive brand experience.

Digital Campaigns and Product Positioning

·  Design and execute targeted digital campaigns to promote specific products and services, increasing visibility and driving lead generation.

·   Develop and manage paid social media campaigns, including setting objectives, budgeting, targeting, and tracking performance.

·     Analyze campaign data to optimize ROI, adjusting targeting, messaging, and content to reach relevant audiences effectively.

Brand Building and Trust Development

·       Support the enhancement of brand equity by promoting the company’s values, achievements, and expertise within the OMC industry.

·       Communicate company initiatives, safety practices, and innovations to foster trust and confidence within target markets.

·       Consistently reinforce brand messaging through all digital content, maintaining a clear, cohesive, and professional presence across social media platforms.