The Digital Media Manager is a senior, full-spectrum digital operator responsible for strategy, media buying, execution, optimization, reporting, and community-level oversight of digital campaigns across platforms. This individual merges the roles of Paid Ads Specialist, Performance Analyst, Media Buyer, and Social Media Manager, ensuring a seamless and data-informed campaign lifecycle from planning to community engagement.

• Mastery of Meta Ads, Google Ads, TikTok Ads, LinkedIn, and supporting tools (e.g., SEMrush, Sprout Social, GA4)
• Experience with budget control and multi-currency payments (USD, EUR, KES)
• Excellent analytical skills and a strong storytelling mindset using data
• Experience in managing or advising community engagement across high-profile social campaigns is a plus

Campaign Strategy & Planning

• Develop integrated digital media strategies across paid and organic channels (Meta, Google, LinkedIn, TikTok, X, YouTube, etc.) aligned to client objectives.
• Define campaign goals, KPIs, audience personas, media budgets, and content frameworks in collaboration with the broader team.
• Recommend platform mix, ad formats, and distribution schedules tailored for multilingual, multi-region deployment.

Media Buying & Execution

• Set up, manage, and optimize paid campaigns across Meta Ads Manager, Google Ads, TikTok Ads, LinkedIn Campaign Manager, and other platforms.
• Manage daily media buying operations, including audience targeting, bid strategy, placement refinement, and cross-platform pacing.
• Execute campaigns in multiple currencies and languages, ensuring adherence to budget and platform policies.
• Lead A/B testing for copy, creatives, and delivery timing to determine optimal configurations.

Analytics & Performance Reporting

• Implement and manage conversion tracking, pixel configuration, and goal-based attribution models.
• Monitor performance against KPIs (e.g., reach, CTR, CPC, CPM, engagement, conversion rate), proactively adjusting tactics.
• Build custom performance dashboards using Google Data Studio or other visualization tools, delivering weekly, monthly, and post-campaign insights.
• Produce narrative summaries of campaign impact and opportunities for refinement.

Social Media Oversight & Community Monitoring

• Oversee organic content publishing schedules across platforms during active campaigns.
• Collaborate with the content strategist and designer to approve captions, hashtags, scheduling, and tagging protocols.
• Monitor audience comments, sentiment, and engagement trends during live campaigns.
• Flag brand mentions or emerging conversations for client response or strategy pivot.

Innovation & Best Practices

• Stay current with algorithm updates, ad formats, audience tools, and content trends across all major platforms.
• Recommend and test new technologies, ad networks, or influencer collaborations that could expand reach or improve ROI.