The Creative Director - Experiential is responsible for leading the creative vision and strategy for experiential marketing campaigns. This role requires a dynamic and innovative leader with a deep understanding of brand storytelling, event production, and consumer engagement. The Creative Director will oversee the creation and execution of immersive experiences that enhance brand perception and drive consumer action.

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field. A Master’s degree is a plus.
  
• At least 10 years of experience in creative roles within marketing or advertising, with a focus on experiential marketing. A minimum of 3 years direct experience managing creative accounts.
• Proven experience in leading and managing creative teams.
• Strong conceptual thinking and creative problem-solving skills.
• Excellent communication and presentation abilities.
• Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, etc.) and project management tools.
• Strong understanding of event production, branding, and consumer behavior.
• Ability to work in PowerPoint, Keynote, and Office Suite.
• Prior experience and/or knowledge in sports, music, and entertainment is beneficial.
• Proactive ability to think strategically and creatively.
• Strong communication and interpersonal skills.
• Strong attention to detail and highly organized.
• Ability to multi-task and manage multiple projects simultaneously.
• Ability to generate innovative ideas and translate them into impactful experiences.
• Strong strategic planning and organizational skills.
• Effective team player with the ability to work collaboratively across departments.
• Keen eye for detail and quality assurance.
• Ability to adapt to changing priorities and work in a fast-paced environment.
• Ability to anticipate challenges and think strategically and creatively.

• Develop and execute trade marketing strategies to achieve sales targets and market share goals.
• Analyze market trends, competitor activities, and consumer behavior to identify opportunities for growth.
• Collaborate with sales and marketing teams to align trade marketing initiatives with overall business objectives.
• Ensure optimal product placement and visibility at retail outlets to maximize brand impact.
• Develop merchandising plans and guidelines to guide field teams and retailers in effective product display.
• Monitor and evaluate merchandising effectiveness, making recommendations for improvements as needed.
• Build and maintain strong relationships with key customers, distributors, and retail partners.
• Conduct regular business reviews with customers to understand their needs and preferences.
• Negotiate trade terms, promotional activities, and pricing agreements to drive sales and profitability.
• Provide sales teams with the necessary tools, training, and resources to effectively sell products at the point of purchase.
• Develop sales promotion programs, incentives, and trade marketing materials to support sales efforts.
• Conduct product training sessions for retail staff to enhance product knowledge and selling skills.
• Monitor market performance, including sales trends, competitor activities, and consumer feedback.
• Prepare regular reports and presentations on trade marketing activities, sales performance, and market insights.
• Use data analytics and market research to identify opportunities and optimize trade marketing strategies